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Comic Relief and GSK
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Improving awareness of malaria

Pillar 4

The problem

Governments, businesses, and other key decision makers aren’t always aware of the full impact malaria has on people’s lives. Not just on health, but also on education and employment. Sometimes there are just other, competing priorities. With so many other issues on the agenda, it was important to raise awareness of malaria and its impact to help build political leadership, and drive policy change and funding commitments.

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The solution

We believe one of the best ways to influence change is to amplify the voices of the communities affected by the problem. We supported grassroots movements, community journalists, youth advocates and business leaders to step up their efforts in the fight against malaria. We stood with communities impacted by malaria and provided the tools for them to tell their story in their own way, using our platform to amplify their voices to new audiences.

Supporting the Zero Malaria Starts With Me movement

A grass roots, African-led movement in Sierra Leone, Ghana and Mozambique, building support across communities, business and governments to end malaria.

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Supporting youth activists across Africa

Developing skills in campaigning and advocacy which has contributed to ambitious commitments from Africa Union Health Ministers. And raised the profile of malaria with key decision makers.

Amplifying the evidence generated by our funded partners

Through events, briefings and engagement with policy-making audiences and debates. Such as the annual dissemination of our Universal Health Coverage progress briefing.

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Raising awareness in the UK

Exposing malaria’s full impact on African communities through media and creative communications campaigns.

Theory of change

Find out about pillar 1

Find out about pillar 2

Find out about pillar 3

Visit Comic ReliefVisit GSK
Comic Relief is the operating name of Charity Projects, a registered charity in England and Wales (326568) and Scotland (SC039730), which is a company limited by guarantee registered in England and Wales (01806414). Registered address: 1st Floor, 89 Albert Embankment, London, SE1 7TP.